A former Operations and Training Manager in the tourism industry, I am currently studying for a PhD focusing on the relationship between cultural awareness and visitor satisfaction in tourism. I have worked as a Tour Guide and Tour Driver for over 25 years for one of the UK’s leading award winning coach tour operators, accompanying trips to destinations as diverse as Singapore, Australia and Italy. Industry experience also includes seasons as a Resort Representative in France, Switzerland and Yugoslavia as well as a period of hospitality and PR industry employment in Sydney, Australia. Additionally, I have events industry experience, involving planning and managing travel events and roadshows, as well as coordinating UK band tours.
Research interests include Culture, LGBT Tourism and Family Tourism and I have authored a number of chapters and articles in these fields. Research projects include an Environmental Impact Assessment for Lichfield Cathedral, a retail tourism project and article for Which magazine and Smartour (Erasmus+) project for Sustainable Tourism Management. I am also a member of the Senior Advisory Board for Harrington Park Press.
Professional memberships and activities
Member Tourism Management Institute (MIMI)
Association for Event Management Education – corporate member
Association for Tourism in Higher Education - corporate member
Academic qualifications
PhD (currently studying) The Relationship between Cultural Awareness and Visitor Satisfaction in Tourism – University of Wolverhampton
MA Tourism Management – University of Wolverhampton
HND Tourism Management (combined with French and German) - University of West London (Was ECHE)
Certificate in Education (CertEd) – Manchester Metropolitan University
Expertise
LGBT Tourism
Culture and tourism
Family Tourism
Research interests
The relationship between cultural awareness and visitor satisfaction in tourism.
LGBT Tourism.
Family Tourism.
Customer experience/service.
eSports Events and Tourism.
Enterprise and commercial interests
Working with a range of local and regional industry partners including Alton Towers, Dorothy Clive Garden, Middleport Pottery, Hanley Park and Biddulph Grange Garden, to enhance student employability.
Teaching
BA (Hons) Tourism Management
BA (Hons) Event Management
FdA Visitor Attraction and Resort Management
BA (Hons) eSports
Publications
- Viol, M. and Southall, C. (2023) A conceptual framework for understanding Western-centrism in transnational education in tourism, Current Issues in Tourism, 26(1), pp. 1-5. DOI: 10.1080/13683500.2021.2019203
- McCormack, K. & Southall, C. (2022). Encouraging the student voice during induction through playfulness: Using Playmobil.pro to elicit conversation, laughter and understanding. CABS LTSE 2022 Conference Proceedings. Available from: https://cabs-199e2.kxcdn.com/wp-content/uploads/2022/11/LTSE-2022-Conference-Proceedings-FINAL.pdf.
- Cai, W. and Southall, C. (2021) Managing Sexuality for Gay and Lesbian Parents in Heterosexual Family Holiday Spaces: Setting an Agenda for Research in Vorobjovas-Pinta, O. (Ed) Gay Tourism: New perspectives. Bristol: Channelview.
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Cai, W. & Southall, C. (2019) Gay Parents in Heterosexual Family Holiday Space. Abstract submitted and accepted for Critical Tourism Studies Conference: 'Pride and Prejudice: Que(e)rying Tourism Hope', 24-28 June, Ibiza 2019.
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Cai, W. & Southall, C. (2019) Managing Sexuality in Family Holiday Space in Gay Tourism: New Perspectives’. Channel View Publications (not yet published)
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Southall, C. (2018) Family Tourism in Agarwal, S. Busby, G. & Huang, R. (Eds) Special Interest Tourism: Concepts, Contexts and Cases. Oxford: CABI.
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Viol, M. & Southall, C. (2018) Western-centrism in UK HE Tourism Curricula. Conference Presentation at Critical Tourism Studies, March 2018, Universitas Gadja Mada, Yogyakarta, Indonesia.
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Southall, C. (2017) Business Pages COMMENT: 'Doing business overseas exposes us to different cultures and new ideas' in The Sentinel (May 2017), Stoke-on-Trent
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Southall, C. (2017) Business Pages COMMENT: “Staffordshire University lecturer Carol Southall on culture, lobby and business survival” in The Sentinel (April 2017), Stoke-on-Trent
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Southall, C. (2017) Family Tourism in Williams, P. (Ed) Special Interest Tourism. Oxford: CABI. (Awaiting Publication)
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Hughes, H. & Southall, C. (2012) Gay and Lesbian Families and Tourism in Schänzel, H., Yeoman, I. & Backer, E. (Eds) Family Tourism: Multidisciplinary Perspectives. Bristol: Channelview.
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Southall, C. (2012) UK Family Tourism: Past, Present and Future Challenges in Schänzel, H., Yeoman, I. & Backer, E. (Eds) Family Tourism: Multidisciplinary Perspectives. Bristol: Channelview.
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Southall, C. (2012) Wine Tourism in Robinson, P. (Ed) Key Concepts in Tourism. Abingdon: Routledge.
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Southall, C. (2012) Family Tourism in Robinson, P. (Ed) Key Concepts in Tourism. Abingdon: Routledge.
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Southall, C. (2012) LGBT Tourism in Robinson, P. (Ed) Key Concepts in Tourism. Abingdon: Routledge.
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Phillips, L. & Southall, C. (2012) Sport Tourism in Robinson, P. (Ed) Key Concepts in Tourism. Abingdon: Routledge.
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Phillips, L. & Southall, C. (2012) Adventure Tourism in Robinson, P. (Ed) Key Concepts in Tourism. Abingdon: Routledge.
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Robinson, P. and Southall, C. (2011) Heritage Tourism in Robinson, P., Heitmann, S. & Dieke, P.U.C. (Eds) Research Themes in Tourism. Oxford: CABI.
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Southall, C. & Fallon, P. (2011) LGBT Tourism in Robinson, P., Heitmann, S. & Dieke, P.U.C. (Eds) (Research Themes in Tourism. Oxford: CABI.
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Southall, C. (2010) Family Tourism in Tourism Insights. London: Visit Britain.
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Southall, C. (2009) Business Benefits of Cultural Awareness in Tourism Insights. London: Visit Britain.
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Southall, C. (2009) Retail Tourism: Do People Travel just for Shopping? in Tourism Insights. London: Visit Britain.
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Southall, C. (2009) Gay Tourism in Tourism Insights. London: Visit Britain.