Digital Marketing and AI Masterclass

Overview

This masterclass explores the revolutionary intersection of digital marketing and artificial intelligence. Participants will gain comprehensive insights into how AI is reshaping marketing landscapes, from personalized customer experiences to advanced data analytics. The course covers practical applications of AI technologies, including content generation, and intelligent targeting techniques.

Course Overview

This masterclass will cover:

• AI-powered customer insights and personalization
• AI And SEO
• AI and content generation
• AI and data analysis

Course Aims

Skills gained:

• Strategic AI Integration Skills
• Learn to identify and evaluate AI-driven marketing opportunities within their specific industry

Knowledge gained:

• Develop a deep understanding of how AI technologies can be strategically implemented in digital marketing
• Gain the ability to create AI-enhanced marketing strategies that drive competitive advantage
• Acquire practical knowledge of AI marketing tools and platforms

Benefits

The learner will leave the session with:

• Explore AI-powered content generation and optimization techniques
• Learn to use AI tools for content ideation, creation, and performance enhancement
• Understand how to balance human creativity with AI-driven content strategies
• Develop skills in using AI for content personalization and A/B testing

Award

On completion of this masterclass, learners will receive a Certificate of Attendance.

Funding

The Rapid Innovation Generator is fully funded by the UK Shared Prosperity Fund in partnership with South Staffordshire Council and offered free of charge to each participating organisation.