Digital Marketing Masterclass

Overview

This masterclass introduces learners to digital marketing. Participants will gain a greater understanding of the digital marketing tools available to all businesses.

Course Overview

This masterclass will cover:

• What is Digital Marketing?
• Its benefits over Traditional Marketing
• Examples of the impact of digital marketing
• Key Digital Marketing objectives for businesses
• How to target and understand your customers (the basics)
• The importance of the customer journey and user experience, plus its impact on sales and profit
• The key components of Digital Marketing
• Useful Digital Marketing tools for all-sized businesses
• An intro to Search Engine Optimisation (SEO) (Local, National and International)

Course Aims 

Skills gained:

• Effective communication
• SEO basics
• Digital marketing objectives and goals
• Creativity and problem-solving 
• Adapting to new technologies

Knowledge gained:

• Customer journeys and how to target them 
• Tools for digital marketing 
• Impact of digital marketing 
• Digital marketing overview

Benefits 

The learner will leave the session with:

• Up-to-date tools for digital marketing
• Knowledge of traditional marketing
• The right soft skills to communicate your brand
• Expert fundamental knowledge to support your business
• Pathways to work in marketing

Award

On completion of this masterclass, learners will receive a Certificate of Attendance.

Funding

The Stoke-on-Trent Higher Skills Accelerator is fully funded by the UK Shared Prosperity Fund in partnership with Stoke-on-Trent Council and offered free of charge to each participating organisation.