South Staffordshire - Digital Marketing Masterclass

Overview

This masterclass introduces learners to digital marketing. Participants will gain a greater understanding of the digital marketing tools available to all businesses.

Course Overview

This masterclass will cover:

• What is Digital Marketing?
• Its benefits over Traditional Marketing
• Examples of the impact of digital marketing
• Key Digital Marketing objectives for businesses
• How to target and understand your customers (the basics)
• The importance of the customer journey and user experience, plus its impact on sales and profit
• The key components of Digital Marketing
• Useful Digital Marketing tools for all-sized businesses
• An intro to Search Engine Optimisation (SEO) (Local, National and International)

Course Aims 

Skills gained:

• Effective communication
• SEO basics
• Digital marketing objectives and goals
• Creativity and problem-solving 
• Adapting to new technologies

Knowledge gained:

• Customer journeys and how to target them 
• Tools for digital marketing 
• Impact of digital marketing 
• Digital marketing overview

Benefits 

The learner will leave the session with:

• Up-to-date tools for digital marketing
• Knowledge of traditional marketing
• The right soft skills to communicate your brand
• Expert fundamental knowledge to support your business
• Pathways to work in marketing

Award

On completion of this masterclass, learners will receive a Certificate of Attendance.

Funding

The Rapid Innovation Generator is fully funded by the UK Shared Prosperity Fund in partnership with South Staffordshire Council and offered free of charge to each participating organisation.