University of Staffordshire Maps app privacy statement

When you use the University of Staffordshire Maps App, we automatically collect specific data that are required for the use of the App. This data includes:

  • Location, accuracy and date/time periodically throughout the day (only while at the attraction)
  • Each visit to the resort including date/time first seen and last seen
  • Operating system
  • Operating system version
  • Device name
  • Battery level
  • Battery status (charging or not)
  • Bluetooth status (on or off)
  • Mobile network carrier name
  • Currently connected Wi-Fi SSID
  • Location permission status (on or off)
  • IP address
  • User's preferred locale
  • Current time zone
  • App version and build number
  • App interactions (captured as events fed to Firebase Analytics)
  • Date/time entered/exited geofence region (if you enter an offered geofence region)

This data is automatically sent to us, (1) so that we can make the service and the associated functions available to you; (2) to improve the functions and features of the App and (3) to prevent misuse and to rectify malfunctions and (4) to offer you a personalized experience. This data processing is justified on the basis that (1) the processing is required in order to fulfil the requirements of the contract between you as the data subject and us in accordance with Art. 6(1)(b) GDPR for the use of the App, or (2) we have a legitimate interest in guaranteeing the functionality and fault-free operation of the App and being able to offer a service that is in line with the requirements of the market and with the interests of the users and prevails over your rights and interests in the protection of your personal data in accordance with Art. 6(1)(f) GDPR.

for Career Prospects

Whatuni Student Choice Awards 2023

Top 5 for Social Inclusion

The Times and Sunday Times Good University Guide 2025

for First Generation Students

The Mail University Guide 2025

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

for Facilities

Whatuni Student Choice Awards 2023

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021