I’m a fractional Senior Lecturer, Design Consultant and Designer-Maker. Designing for the Ceramic and Homewares Industry for over 25 years,
I have contributed to the creation of some of the most recognisable tableware and giftware designs in the market today.
Having studied my BA Ceramics and MA Ceramic Design at Staffordshire University I joined Wedgwood as a Junior designer and progressed to Design Manager for both Wedgwood and Royal Doulton during my tenure.
With a passion for creating meaningful objects informed by changing consumer needs, I have extensive experience in setting creative design orientations leading to globally successful designs. Working with many companies and licensed design partners, I understand the value of brand creation, both as an individual designer maker or creative within a larger organisation. A key aspect being to establish and maintain the core essence of the brand in all visual aspects, from product design through to graphics, packaging and photography.
In my role as Senior Lecturer I support the Course Leader to ensure our students graduate with the core creative skills expected by employers through exposure to live client briefs and a key understanding of materials and making skills.
Website: www.keeleytraae.com
Professional memberships and activities
- Member of Find a Maker by Craft Festival
- Member of the Design Trust
Academic qualifications
- MA Ceramic Design, Staffordshire University
- BA Ceramics, Staffordshire University
Expertise
- 3d design
- 3d printing
- Concept development
- Ceramic design
Research interests
- 3d printing in ceramics
- 3d printing in eco PLA
- Changing consumer behaviours
- Design trends
- Concept development
Enterprise and commercial interests
I lead the L5 Design, Make, Manufacture module.
I have extensive experience of working within the Ceramics and Homewares Industries, with both UK and International design brands and have instigated live client briefs with John Lewis and Nambe.
I am a Design Consultant offering design services to international clients from concept development through to technical manufacturing handover.
I am a designer-maker who 3d prints in eco PLA (bio-plastics)
I sell my collection through my website, independent retailers, Art and Design Gallery’s and trade shows.
Teaching
- L5 Design Make and Manufacture
- Co-ordinating live client briefs
- Hand building in clay
- Glaze and application
- 3d printing
- 3d cad - Rhino
- Photoshop
- Illustrator
- Indesign
- Concept development
- Mood board generation
- Sketching
- Academic mentor