Give it some Gousto

Masterclass

Have you ever bought something online and before the sale is complete a message offers you a range of other items to buy, telling you that “people who bought this item also bought…”? So, for example, when you buy a book on Amazon, you’re told that people who read the book that you ordered, also ordered a selection of books that you are shown – these are called affinity products. Based on a real-life scenario, students are challenged to develop plans for the launch of a new product that the popular meal box supplier Gousto would like to include in their affinity product range. Plans will include target audience identification, marketing messages, social media plans, pricing decisions and event planning.

Key facts

Location
Off campus
On campus
Online
Duration
Half day
Capacity
60
Key Stage
Key Stage 3
Key Stage 4
Key Stage 5
Gatsby benchmarks
7. Encounters with further and higher education
4. Linking curriculum learning to careers

Example programme

10.00-10.30 Welcome and overview of Activity

Students will take part in a short quiz about sustainability before being introduced to Gousto, who have a new affinity product range including deserts, wines and chocolates. They have asked Staffordshire Business School to come up with a new addition to their range. They also need help to promote the new addition to customers.

10.30-11:15 Interactive workshop

Students now work in teams to develop their affinity product, and are challenged to consider specific USPs of the product they decide upon, e.g. ethical sourcing, sustainability, affordable pricing. If delivered online then students may work on these challenges together in the online environment OR may be split into breakout rooms, dependent on class size.

11:15-11:40 Groups to Present Plans

Students present their product ideas to the class and discussion around the merits and potential drawbacks of each idea.

11:40-11:50 Feedback and Departure

in the UK for Quality Education

Sustainable Development Goal 4, Times Higher Education Impact Rankings 2024

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021