Welcome to your Digital and Social Media Marketing course

There is an emphasis on practice-based learning and learning by doing approach to supplement the more traditional approaches of lectures, guest speakers, tutorials, workshops, seminars and a virtual learning environment (VLE) will complement and enhance traditional, face-to-face learning experience.

Knowledge and skills will be developed through case-studies, role-plays, simulations, presentations, projects (work-based and academic), reflective portfolios and the extended use of technology supported activities.

Lectures will be 4-hour affairs, typically the first hour will be a talk or presentation, the second, third and fourth hour will be a seminar, demonstration, case studies discussions, problem solving activities and assessment development activities. This changes though depending on the topic or the module.

Learning activities enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 15-40 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course.

In your first few weeks at university, you will be engaging on the following modules:

Marketing in the Business Environment

This module will develop your understanding of the role of marketing in an organisation and the key concepts that underpin the activities of the marketer.

Digital Marketing Techniques

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.

Digital Content Creation

In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

1. Jarboe, G., Bailey, M. and Stebbins, M. (2023) Digital Marketing Fundamentals : OMCP’s Official Guide to OMCA Certification. First Edition. Hoboken, New Jersey: John Wiley & Sons, Inc.
2. Kingsnorth, S. (2022) The digital marketing handbook : deliver powerful digital campaigns. London, England ;: Kogan Page Limited.
3. https://www.smartinsights.com/
4. https://www.hootsuite.com/en-gb
5. https://www.hubspot.com/
6. https://www.socialmediaexaminer.com/
7. https://www.searchenginejournal.com/

• Microsoft Office 365 Pro Plus
• Adobe Creative Cloud
• NVivo
• SPSS

Download software

There are multiple clubs and societies at Staffordshire University which you can get involved in.

Clubs and societies