Digital Marketing Management MSc

Duration

17 Months

13 Months

13 Months

2 Years

Location

Stoke-on-Trent campus

Stoke-on-Trent campus

Stoke-on-Trent campus

Stoke-on-Trent campus

Get a grip on the digital marketplace with our Digital Marketing Management MSc. This course will enable you to deal with digital marketing strategies and stay one step ahead in a fast-growing industry.

Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.

This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.

Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.

Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.

This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.

Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.

Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.

This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.

Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.

Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.

This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.

Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.

On successful completion of study, we will issue the following award: MSc Digital Marketing Management

On successful completion of study, we will issue the following award: MSc Digital Marketing Management

On successful completion of study, we will issue the following award: MSc Digital Marketing Management

On successful completion of study, we will issue the following award: MSc Digital Marketing Management

Part-time study

You can study full-time over one year or part-time over two years. During part-time study each semester's teaching will be spread over a 12-month period.

Part-time study

You can study full-time over one year or part-time over two years. During part-time study each semester's teaching will be spread over a 12-month period.

Part-time study

You can study full-time over one year or part-time over two years. During part-time study each semester's teaching will be spread over a 12-month period.

Part-time study

You can study full-time over one year or part-time over two years. During part-time study each semester's teaching will be spread over a 12-month period.

You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:

  • Moddershall Oaks Spa
  • Titanic Brewery
  • Lucideon
  • National Health Service (NHS)

You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:

  • Moddershall Oaks Spa
  • Titanic Brewery
  • Lucideon
  • National Health Service (NHS)

You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:

  • Moddershall Oaks Spa
  • Titanic Brewery
  • Lucideon
  • National Health Service (NHS)

You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:

  • Moddershall Oaks Spa
  • Titanic Brewery
  • Lucideon
  • National Health Service (NHS)

Course content

The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.

After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester

There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.

The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.

After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester

There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.

The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.

After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester

There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.

The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.

After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester

There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.

Professional body accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Professional body accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Professional body accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Professional body accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Business and Management REF 2021 Results

Blog

Business and Management research has been highly rated by peers and stakeholders in the HE sector.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 2 compulsory modules
Digital Marketing Work Placement 60 credits

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 2 compulsory modules
Cross-Cultural Management And Leadership 20 credits
Digital Marketing With Impact 20 credits
Digital Marketing Work Placement 60 credits

Entry requirements

You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.

You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.

You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.

You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.

For equivalent entry requirements in your home country, please see the information on our country pages.

Choose your country

Check our entry and English language requirements for your country.

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Facilities

Think Tank

Business is not all about rushing around, mindfulness and thinking time is important to innovation. Use our Think Tank to come up with the next big thing – designed for entrepreneurs of the future.

Transition Room

A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.

Collaboratory

A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.

Careers

After completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including:

  • Digital Marketing Manager
  • Senior Marketing Executive
  • Campaign Manager
  • SEO Executive
  • PPC Executive
  • Social Media Manager
  • Brand Manager

Eager for more knowledge? Upon completion, you’ll be ideally placed for further academic study at PhD level. 

All students have access to Career Connect, our dedicated careers team.

Teaching and assessment

Teaching

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently
  • Participate in industry and trade visits

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a supervisor to support you throughout your research project.

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently
  • Participate in industry and trade visits

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a supervisor to support you throughout your research project.

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently
  • Participate in industry and trade visits

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a supervisor to support you throughout your research project.

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently
  • Participate in industry and trade visits

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a supervisor to support you throughout your research project.

Assessment

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.

Learning support

Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:

  • Study skills (including reading, note-taking and presentation skills)
  • Written English (including punctuation, grammar)
  • Academic writing (including how to reference)
  • Research skills
  • Critical thinking
  • Revision, assessment and exam skills (including time management)

Additional support

If you have additional needs like dyslexia or a sensory impairment, then our Student Inclusion Services are here to help make sure nothing stands in your way.

Feedback

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.

Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.

Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.

Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.

Independent learning

As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:

  • Creating live content for digital platforms
  • Working on projects, alone or in a group
  • Researching in the library
  • Preparing coursework
  • Reading journals, articles and books

We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.

As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:

  • Creating live content for digital platforms
  • Working on projects, alone or in a group
  • Researching in the library
  • Preparing coursework
  • Reading journals, articles and books

We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.

As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:

  • Creating live content for digital platforms
  • Working on projects, alone or in a group
  • Researching in the library
  • Preparing coursework
  • Reading journals, articles and books

We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.

As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:

  • Creating live content for digital platforms
  • Working on projects, alone or in a group
  • Researching in the library
  • Preparing coursework
  • Reading journals, articles and books

We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.

Staff

Paul Dobson

Senior Lecturer

Senior Lecturer for over ten years, specialising in digital and strategic marketing. This includes Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), inbound and outbound Marketing, social media and influencer marketing.

Paul's profile

Dr Joe Hazzam

Interim Course Director

Joe is a Senior Lecturer, and course leader of the BSc digital and social media programme. Joe delivers workshops and masterclasses on social media and digital marketing strategies with 17 years of experience in strategic and digital marketing

Joe's profile

Jon FAIRBURN

Emeritus Professor

Professor Jon Fairburn is active in teaching, research, bid writing and public engagement. He has incorporated credited work experience into geography and tourism degrees as well as the MSc Digital Marketing Management.

Jon's profile

Craig Holdcroft

Lecturer In Business

Craig is a lecturer in Business Management and Digital Marketing and has industry experience in both sales management and digital marketing. He has been lecturing and sharing knowledge of industry working and digital practices across all levels.

Craig's profile

Kathryn Mitchell

Senior Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Fees

For the course starting on 27 January 2025 the tuition fees are:

Study option UK / Channel Islands International
Full-time £8,900 per course £16,750 per course

For the course starting on 22 September 2025 the tuition fees are:

Study option
Full-time

For the course starting on 22 September 2025 the tuition fees are:

Study option UK / Channel Islands International
Full-time £9,165 per course £16,750 per course

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Alumni discount

If you've previously completed a University of Staffordshire undergraduate degree (excluding HND and foundation degrees) you may be entitled to a discount of up to 25% off your course fees for any subsequent postgraduate taught course (terms apply, see the alumni discount page for details). If you have any questions about how this relates to you, please contact feesandbursaries@staffs.ac.uk.

Not included in the fees:

Any optional study trips

Travel to and from any work placements

Any optional study trips

Travel to and from any work placements

Any optional study trips

Travel to and from any work placements

Any optional study trips

Travel to and from any work placements
Accommodation and living costs

Accommodation and living costs are not included in our fees. 

For more information on accommodation and living costs, please see: Accommodation

Sources of financial support

Providing you are studying towards a full Masters qualification you may be able to apply for a postgraduate loan of up to £11,570 to help with tuition fees, maintenance and other associated costs. Student loans are available for many of our postgraduate degrees and are provided by the Student Loans Company (SLC). The loan can cover a wide range of postgraduate study options; part-time, full-time and distance learning. 

For more information and how to apply visit masters loan.

Our students

I am highly satisfied of the structure of this course.

I’ve found the personal tutoring meeting as an invaluable part of the course. I’ve had the chance to discuss my future in academia with my course leader who has been able to give me like high-level understanding and practical advice on how to achieve my goals. Therefore, as an individual who was looking to improve my understanding of the current trends and tools to improve my career progression, I am highly satisfied of the structure of this course. This is due to both the high level of support and education provided. 

Eerik Beeton

Digital Marketing Management MSc Graduate

I would highly recommend this degree if you wish to strengthen your position in the industry.

I would highly recommend this degree if you wish to strengthen your position in the industry. This degree has far more to offer than I could have ever comprehended, I have learnt so much already and I am looking forward to learning more, through attending classes and my upcoming work-based project. I am extremely satisfied with level of professionalism and how well-defined the course has turned out to be. Even at master’s level the amount of support for students is amazing, I am looking forward to further learning and improving my skills in digital marketing.

Sohnia Butt

Digital Marketing Management MSc

The MSc in Digital Marketing is a fantastic course.

The MSc in Digital Marketing is a fantastic course. It provides you theoretical and practical knowledge of understanding and implementing digital marketing tools and techniques.The lectures are highly skilled and have first-hand experience in what they taught us, and the assessments will keep you up on your feet, but you will enjoy doing them.

Hirune Upeksha Rajaguru Senadipathige

Digital Marketing Management MSc

Apply

Location Award Study option Start date
Stoke-on-Trent campus MSc Full-time, January start 27 January 2025 Apply now

Rules and regulations

If you are offered a place at University of Staffordshire, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of University of Staffordshire enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations. 

Have you considered?

Business Administration MBA

Optional pathways in Finance, Marketing, Human Resource Management.

Study options
Full-time
Part-time
Placement year
January start
September start
in the UK for Quality Education

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for Career Prospects

Whatuni Student Choice Awards 2023

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for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

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