Digital and Social Media Marketing BSc (Hons) BSc (Hons) BSc (Hons)

Digital Content Creation

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

Module code: DSMM40001

Digital Marketing Techniques

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.

Module code: MKTG40327

Monitoring And Measuring In Digital Environments

Module code: MKTG40335

Marketing In The Business Environment

Marketing plays an important role in developing relationships between customers and organisations. This module will develop your knowledge and understanding of the role of marketing and key principles. This module will equip you with the knowledge to adapt to continuously changing consumer behaviour and reflect on how these principles link to your organisation.

Module code: MKTG40334

Social Media Strategy

Module code: DSMM40002

Advertising And Marketing Communications

You will learn how to produce a tactical plan for a marketing campaign and explore how to identify your target audience. You will learn how to create a customer persona, how to plan and schedule a campaign and how to use a range of digital tools to deliver your message.

Module code: DSMM40003

Managing Global Digital Brand Responsibility

The module will introduce you to the aspects of global/ international digital marketing, ethics and corporate social responsibility. It integrates the theoretical base (necessary for understanding the issues that shape the global business environment) with the ways in which marketers apply marketing concepts to achieve organisational aims in complex global markets.

Module code: DSMM50007

Sustainable Business Development

How would you like to develop the commercial knowledge, vision, management and leadership skills to establish innovative strategies, programmes, and relationships to enhance business growth and revenue in a sustainable way?An understanding of sustainability, business ethics and corporate social responsibility (CSR) is increasingly attracting the attention of graduate employers.This module equips you with the knowledge and skills to apply these concepts to everyday business management practice. You examine case studies from a wide range of sectors to explore why and how organisations embrace sustainable approaches to managing their business and understand the sustainability challenges and benefits businesses face at the international and national levels. You gain the capacity to analyse and interpret the connections between global sustainability frameworks and the local action of commercial enterprises to fulfil sustainability objectives.

Module code: BMAS50004

Consumer And Organisational Behaviour

This module increases your understanding of the theoretical models and practical implications of consumer behaviour to business and society. You will able to understand and evaluate aspects of consumers values, personality, learning, buying decision-making, gender, lifestyles, social class and consumption culture.

Module code: DSMM50006

Digital Customer Experience

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.

Module code: DSMM50009

Digital Marketing Strategy

Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategies to achieve the ambition and growth of organisations.

Module code: DSMM50001

Data Analysis And Visualisation

Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.

Module code: DSMM50002

Operations Management

This module offers you a comprehensive understanding of operations management models, theories, principles, and practices with the ability to analyse and apply the appropriate tools and techniques to solve operations challenges and achieve continuous improvement. The module also includes a thorough review of operations strategy and equips students with the skills to manage future trends in manufacturing and services sectors. This professional knowledge and competence are one of the most sought-after assets in the industry.

Module code: BUSM50014

Corporate Reputation And Ethics

Understanding and managing the corporate reputation is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers which impact on corporate reputation. In the digital age, corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will learn how to plan for contingencies, crisis and disaster as well as how to manage and sustain the corporate reputation through creating a range of corporate communications to stakeholders following the tenets of corporate social responsibility.

Module code: MKTG60356

Strategic Marketing Management

Marketers are presented with many complex choices in the context of an uncertain future. This module will develop your strategic thinking skills and explore how planning can be used to gain sustainable advantage. You will examine critically the tools of analysis needed to support the whole marketing planning process; appropriate marketing objectives and strategies; the structure and contents of a marketing plan; the interfaces with other business functions that underpin the planning process; and the implementation and control issues that will affect the marketing plan.

Module code: MKTG60355

Leadership Strategy And Social Impact

In a sustainable society, courageous leadership is essential when balancing the needs of firms, stakeholders and the environment. In this module, you will explore the legal and ethical challenges leaders face whilst maintaining a profitable business.

Module code: BMAS60002

Consultancy/Management Project In Specialism

In the first part of the module, you will learn about research, research process and differences between quantitative and qualitative research. In the second part of the module, you will develop collaborative consultancy/management project with an organisation of your choice to identify an area of research beneficial to both you and the organisation. You will be involved in real-time problem solving, develop a set of recommendations based on your research findings and present those findings to the organisation.

Module code: BUSM60011

Innovative Change Management

In this module, you will explore the dynamics of organisational change and how firms can leverage innovative business models to compete in a changing world. The business environment is dynamic in nature and business managers are faced with a multitude of challenges which require them to continually adapt and change in an effective manner. You will learn the skills and practical tools for planning and managing organisational transformations which could include turnarounds, cultural changes and strategic shifts.

Module code: BUSM60014

Strategic Management In A Global Context

In this module you will consider the strategic position, choices, actions and its impact on multinational’s performance.

Module code: BUSM60008

Marketing Research

This module teaches the principles and processes of marketing research, which is essential to the business philosophy of meeting customer needs. It equips students with the knowledge and management skills to identify research needs, design and conduct research, and effectively use the resulting data to inform decision-making.

Module code: MKTG60354

Business Performance

In this module You will learn to use the metrics for ascertaining how well you are doing in business and explore the different types of KPIs that help you understand the performance of your organisation or department. The module is aimed at giving you the skills and tools to measure the success of an organisation.

Module code: BUSS30007

Communication In The Digital Age

In this module, you will develop the oral, written, visual and digital communication skills required in modern business. You will investigate why communication is vital for effective entrepreneurship, no matter the size of the business.

Module code: BUSS30009

External Business Environments

In this module you will consider the external business environment and the impact of competition, cultural demographics, environmental issues, and concepts of free and fair trade and what this means for business.

Module code: BUSS30004

Managing People For Planet And Profit

In this module, you will develop your understanding of sustainable management practices in the workplace and in the wider context of organisations.

Module code: BUSS30006

Business Simulation Project

In this module, you will use business simulation tools to explore the dynamics of a modern enterprise and learn about your capacity to manage and innovate in your chosen field. You will see how your business decisions will impact the day to day running of the business and how they will affect the long-term strategy. The digital learning resource provides in-depth learning of how a company operates from start-up to the first few years of a company's life. Working through various scenarios allows you to understand the inter-dependence of each business functions, HR, Operations, Sales and Marketing and Finance. This module is the culmination of your foundation year and will equip you with the skills required for you to manage in business or proceed onto further academic study.

Module code: BUSS30008